GOOGLE COMBINES AD SALES & VIDEO
Google is working to combine its on-air TV ad sales business, Google TV Ads with web video from YouTube and other Web sites to allow marketers to make cross-platform ad buys from a single interface, per the WSJ. The feature, which the company hopes will attract a higher class of brand advertisers, fits into Google’s larger vision of providing technology to make multiplatform buys easier to manage and more precisely measurable. It could also position the search giant to become an integral cog in serving ads to broadband video that migrates to living room televisions.
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